Dated January 2008

Want to increase your turnover and profitability? Have you ever considered an upselling strategy with a well known, complimentary product, as well as a trusted brand?

Scholl is the most recognised foot care brand in the world, promoting foot health, comfort and well being across 70 countries. It is renowned for delivering high quality innovative products which have been developed from over a century of retail expertise and experience.

Extensive range – meaning more choice for the consumer

The complete Scholl offering from Algeos extends to over 60 products across 36 product categories.

The Odour Control and Foot Solution range provide solutions to common foot ailments such as Athlete’s Foot and Verrucas, whereas the Foot Skincare and Shoe Comfort range provide a selection of moisturisers, padding and insoles to ensure that the feet are comfortable and cared for.

The choice available to the consumer means that each is catered for across different consumer types, which creates greater profit opportunities for the reseller.

POS Displays attract the impulse buyer

51% of purchasing decisions are influenced in store and 21% of buyers are influenced by standings and fixtures*. This means that the retailer’s merchandising presentation will have a big influence on the buying behaviour of its consumers.

Presenting Scholl products in merchandising stands will create the optimum visual effect. We can supply you with modest POS displays which exhibit a select number of Scholl products and are ideal for use at the point of sale to attract the impulse buyer and create a greater scope for an add-on sale. The large merchandising floor stands we have available which can exhibit the full 36 product types in the range, create significant impact on the consumer and allow them to view the full range divided into relevant compartments. This generates a great deal of potential for an add-on sale, due to the choice available to the consumer.

Simplified Selling – no need for sales dialogue

Due to the design and contemporary use of colours, the packaging instantly creates a definite lasting identity with the consumer which in turn enhances the brand’s impact and appeal.

The features and benefits of each product are clearly highlighted on the packaging making it easier for the consumer to identify which product suits their need. This makes the sale straightforward for both the consumer and the reseller.

Merchandising Support

Consumers are mostly driven by brand loyalty and display quality and most people return to the tried, tested and much loved brands. After over a century as leaders in foot healthcare – Scholl has been established itself as a brand people know and trust and by upselling their merchandise you can be assured you are providing quality and catering to the consumer at every level.

Use Scholl’s expertise to your advantage and watch your profit potential increase.

Scholl Footcare products are distributed by A. Algeo Ltd to independents and medical resellers. For pricing and more information please contact us.

*POPAI (2005)